Tiendas de Salud, Guatemala: A Qualitative Evaluation of a Micro-Pharmacy Franchise
Anna De La Cruz & Naomi Beyler. Global Health Group, UCSF, Nov 2013
There is growing interest in franchising as a model that can be applied to reach social, as well as commercial gains, particularly in global health. Tiendas de Salud is a rural pharmacy franchise that brings essential medicines to rural villages in Guatemala, which was incubated through donor-funding but has transitioned to commercial ownership. This case study examines the community effects of the franchise program through qualitative interviews, observation, and analysis of store records. Read the publication here.