How do risk preferences relate to malaria care-seeking behavior and the acceptability of a new health technology in Nigeria?
Jenny Liu, Sepideh Modrek, Jennifer Anyanti, Ernest Nwokolo, Anna De La Cruz, Eric Schatzkin, Chinwoke Isiguzo, Chinazo Ujuju & Dominic Montagu
BMC Health Services Research volume 14, Article number: 374 (2014)
To reduce the burden of disease from malaria, innovative approaches are needed to engender behavior change. One unobservable, but fundamental trait—preferences for risk—may influence individuals’ willingness to adopt new health technologies. We explore the association of risk preferences with malaria care-seeking behavior and the acceptability of malaria rapid diagnostic tests (RDTs) to inform RDT scale-up plans. Read the publication here.